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The Community of Trust.

Every verified, trustworthy interaction strengthens trust across the Community — making it more reliable for everyone who stands for #NoMoreFakes.

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Access to the trust infrastructure is free and remains free. Trust is earned, never bought. Paid plans add advanced services.

Latest

See the latest releases, research, awards, events and developments across #trstd.

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Stories

See how verifiable trust changes real interactions and makes a difference for People, Brands and AI.

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The Fake Problem

See how widespread digital fakes have become, the forms they take, who they affect and where they cause real harm.

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Fake Radar

See what is happening now: emerging fake patterns, growing threats and current warnings.

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Trust Authority & Governance

See how #trstd is governed and why more than 25 years of Trusted Shops experience provide the foundation for an accountable Trust Authority.

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Partnerships

Meet the organisations helping extend, integrate and support the Trust Ecosystem.

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Questions about the #trstd community?

People, Brands and Service Providers, AI Agents and their Operators, marketplaces and trust infrastructure partners. Rights, obligations and pricing attach to the role, not the organisation — one organisation can hold several roles.
The Verbraucherzentrale NRW Fake-Shop Finder has identified 86,000 fraudulent shops, with around 1,200 added every month. AI-enabled bot attacks grew 12,5× in a single year.
That is the false choice: block everything and become invisible to legitimate AI, or open everything and invite scraping, scalping and fraud. #trstd offers differentiated access based on verifiable trust.
Governance separates the credential issuer, the evidence processor and the trust-score and policy provider.
Trust infrastructure partners, evidence providers and marketplaces each have their own basic and premium tiers. Get in touch through the partnerships page.