Gain control on AI traffic.
With #trstd, identify AI agents, assess their standing, control their access and make trust in your brand verifiable to People and AI.
Access to the trust infrastructure is free and remains free. Trust is earned, never bought. Paid plans add advanced services.
AI agents are flooding the web. Uncontrolled, they’re a business risk.
AI-agent traffic is growing fast. And with scale comes more traffic that is not acting in your interest: scraping data, probing systems or automating abuse.
The dilemma is simple: if your only options are block or allow, both come at a cost. Let everything through and you lose control. Block it all and you lose visibility. How should an AI agent recommend your Brand if it can no longer see what you offer?
Agent-mediated transactions are growing at thousands of percent year‑over‑year
Enforce AI traffic policies with #trstd <protocol>
Knowing which AI agent is knocking is only the beginning. #trstd adds verified evidence of how that agent has behaved in comparable situations, turning every request into a policy-driven decision: allow, limit, challenge or deny.
An agent may be fine to read public content, but not yet proven for a transaction. Its behavioural standing develops through verified interactions and is specific to what the agent wants to do and under which conditions.
From every agent request to a policy‑driven decision
Prove your brand's trust with evidence, not claims.
Logos, badges and ratings alone cannot provide that proof. They can be copied, manipulated or detached from the interactions behind them. Without verifiable proof, genuine brands get lost in the noise of fakes.
#trstd makes identity, website authenticity, reputation and interaction evidence verifiable and machine-readable – for People and AI. Every verified interaction adds evidence and strengthens the trust context over time.
Brands and AI prove trust signals – and verify each other.
Brands and AI verify each other through the #trstd <protocol>, a bidirectional relationship in both directions. Brands provide: verified identity, website authenticity, authentic experience signals, assurance & protection, risk signals, proof & provenance. AI agents provide: authentication, assurance, behavioural standing, evidence confidence, capability & context, freshness.
Base your policies on verified evidence. #trstd Intelligence.
Give your automated policies the intelligence to act on evidence, not assumptions. Every verified interaction turns into clear context for your brand. And with every step, you help strengthen the trust graph for everyone.
Transforming behavioural evidence through #trstd Intelligence
into capability- and context-specific decision support
Critical events are not averaged away.
They can change standing immediately, regardless of previous normal behaviour.
Standing comes with proof. Not the dossier.
Purpose-specific evidence, without unnecessary raw personal data, prompts or private reasoning.
Built on standards. Engineered for massive scale.
#trstd builds on recognised standards and adds behavioural evidence and explainable standing.
Built on more than 25 years of Trusted Shops trust expertise and an established Community of Trust.
- 30M+
- verified identities
- 30K+
- registered websites
- 175M+
- customer reviews
- 800M+
- buyer protections
Your trust at a glance. Your #trstd Profile
Included from the start, your #trstd Profile brings your verified identity, reviews, reputation and other trust information together in one canonical public place.
Your Profile makes your reputation visible – but above all, verifiable. From proof of identity to reputation grounded in specific contexts and experiences, it shows what #trstd can back with evidence – understandable for People and machine-readable for AI. Trust must be verifiable.
Its public, connected structure supports SEO and GEO. Verified experiences link your Profile to the people behind your reputation, turning customer interactions into trust signals that remain useful beyond the original touchpoint – for People, search engines and AI.
Get your Profile. It is free.
Request Early AccessAdvanced services such as Review Invites and sentiment analysis are available as paid add-ons.
Let your website prove that it is genuine – and take the effect out of phishing.
Data phishing and brand impersonation have always existed. In the age of AI, “fakes as a service” has become industrial — out of control in volume and in quality. Visual trust is destroyed. That is a systemic problem for Brands: when everything can be doubted, trust loses, and so do all of us.
No IT expertise needed: the #trstd Login. One click is enough to check whether a site is genuine. Done.
All it takes is a free account. It creates a personal #trstd Secret — a combination of a first name, a date that matters to that person and a favourite colour.
When your website is asked to show the #trstd Secret and it holds up to the member’s check, the answer is clear: your website is verified. Protect your customers from fakes. Protect your Brand.
Request Early AccessEarn the Trusted Shops Trustmark. Protect the purchase.
Shops awarded the Trusted Shops Trustmark come with the Money-Back Guarantee, regardless of the payment method.
First impressions matter — but trust needs to be verifiable. Trustbadge AI+ brings Trustmark, Reviews and Buyer Protection into your shop and includes #trstd Login, helping your website prove it is genuine. Relevant trust information is also provided to AI agents in a structured, machine-readable form.
Trustbadge AI+ connects verified shops, shoppers and real purchase events. Reviews and Buyer Protection are therefore backed by verifiable transaction evidence, adding trusted interaction data to #trstd and helping Reputation develop over time.
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