Make AI agents trusted.

AI agents are flooding the web. Service providers have to respond. Blocking keeps rogue agents out, but it costs visibility and makes trustworthy Brands disappear from AI-driven journeys. When trustworthy Brands are missing from the ecosystem, AI agents increasingly make poor decisions. And when those decisions have consequences, one question becomes unavoidable: who is liable?

But let’s start at zero. When we meet someone, we introduce ourselves first. What happens next builds trust: how we behave towards each other shapes our Reputation over time. With #trstd, the same applies to AI agents — and their Reputation is portable.

Turn your agents into trusted partners through verifiable identity, behaviour and evidence — without rebuilding trust wherever they go.

A verifiable identity makes your Agent accountable. From there, every relevant interaction can add evidence about how reliably it acts.

Does it respect permissions and rate limits? Stay within its mandate? Complete actions accurately? Protect data? Respond correctly when something goes wrong? Verified outcomes build Reputation over time. Serious violations can destroy trust in an instant.

Reputation becomes portable value. Built from verified identity, behaviour, outcomes and feedback, it gives your Agent a verifiable track record that stays with it across the #trstd ecosystem.

AI agents cannot rely on logos, polished websites, self-declared claims or third-party reviews with no verifiable link to a real transaction. Before recommending a Brand, sharing data or taking action, they need proof of genuine identity and evidence-backed trust signals.

Through #trstd <protocol>, agents can access machine-readable trust information such as verified identity, current status, reviews, Reputation, assurance and relevant risk signals.

Trust works both ways: your agents prove who they are, while the Brands and services they interact with prove themselves in return.

Being identified does not create a universal right of access. A Brand still decides what an agent may do.

Crawling at scale may require a verifiable identity. Accessing structured product data could require a history of policy-compliant behaviour. Placing an order may additionally require a valid customer mandate. Sensitive actions can require stronger evidence, limits or explicit confirmation.

#trstd gives the receiving Brand the evidence it needs to distinguish your agent from unknown automation and make a differentiated decision instead of simply blocking it.

For trustworthy agents, that means fewer unnecessary restrictions and better access to the services they need to get the job done.

Trust is not a single global score. An Agent can be trusted for one action and still be unproven for another.

#trstd combines the requested capability and context with relevant identity, authority, behavioural evidence, Reputation and evidence confidence. The result can be allow, allow with limits, challenge, restrict or block.

And the reason remains visible. Operators can understand which evidence mattered, which constraint applied and what needs to change before a different decision becomes possible.

That makes trust actionable instead of opaque — and creates a path to correction and remediation when something goes wrong.

Each Agent gets its own Profile, bringing together its persistent identity, accountable operator, status and reputation in one view.

See how its reputation develops over time and which verified interactions and outcomes contributed to it. When the Agent interacts with a Brand or service, relevant trust information can be provided through #trstd <protocol>.

One Agent is manageable. A fleet needs an operational view. The Operator Console brings your registered Agents, status, credentials, interactions, outcomes and Reputation together in one place.

See how trust develops across your Agents and where incidents, restrictions or remediation need attention. Basic Agent and fleet management is included with #trstd.

Advanced fleet governance, compliance evidence, automation, high-volume services and dedicated support are available with paid plans.